Whether your agency sells creative, strategic, marketing, or development services – it all comes down to websites. 

You can’t do an amazing rebrand, or run a successful ad campaign, or execute intelligent SEO work, without a strong website to support it.

• Digital marketing is expected to reach a global valuation of $786.2B by 2026 (source)
• B2B product marketers allocate 57.1% of their marketing budgets to digital marketing, compared to 55.9% of B2B service marketers, and 61.1% of B2C product marketers (source)
• 89% of content marketers prioritize blog post planning and creation (source)
• That’s because websites with a blog earn an average of 67% more leads than websites without one (source), and almost 50% of buyers read a company’s blog when making purchase decisions (source)

But the process of building great websites creates some serious challenges for agencies, even if that’s one of your company’s main offerings. 

Website builds are full of repetitive coding work that eats up time and budget. There are too many tasks that only a developer can do, piling up in a backlog of tickets. Meanwhile, clients are pushing you for better, more flexible sites, delivered faster. Increasing your team size could help, but it reduces profitability. 

All is not lost! (If it was, this would be a pretty pointless article.) We’re going to explain how Refoundry, a WordPress site builder plugin, can solve all three of these agency challenges. That’s three BIG wins for you – four, if you include increased profit margins as a result of fixing these issues. 

1. Faster Website Build Times

The first problem we’ll tackle is all those lost hours, slowing down your website launches, reducing the number of projects you can take on, and frustrating your team and your clients. 

Most agency developers spend a lot of time on repetitive development tasks, custom-coding the same things over and over again for each new site. But all websites are made up of the same basic patterns and parts. There’s no reason to be coding everything from scratch every time you build a new site.

Refoundry is a low-code tool with a library of pre-built blocks and (for Pro users) UX templates. Using Refoundry, developers can quickly build and style any combination of layouts and sections needed, including menus, sliders, galleries, dynamic grids, post loops, and templates. 

Agencies already using Refoundry have reported being able to build between 80-90% of each site without writing code. The remaining portion is coded in the same way as any other WordPress site. Developers can customize Refoundry with additional CSS, JavaScript, React, and JSON API integrations. 

A big site that would have previously taken several weeks to develop can be completed in under a week with Refoundry. Smaller sites can be done in a handful of hours. With an average 75% faster builds, agencies can get sites launched faster for your clients, and free up developers for other work. That could be innovation, professional development, or building even more websites. 

2. Cross-Team Collaboration 

The other big time trap of fully custom-coded websites is the long list of tasks that require a developer: requests for changes and fixes. 

If something’s not working the way it’s supposed to, of course you need a developer. But if a site is entirely custom-coded, a developer is also required to change a single section’s layout. A developer has to change the color of a heading, the style of a button, or the spacing around an image. And you definitely need a developer to add a whole new section to a page, or to change the settings on a post loop so it pulls content from a different category. 

With Refoundry, anyone on the team can make those changes! Project managers, designers, content strategists, marketers, and SEOs can all edit the block settings, copy/paste blocks or components to create new sections, swap background images, edit post loop settings, and so much more. 

This means changes can be executed much faster – often in real time, like during meetings with the client. It reduces the backlog of tickets for developers, freeing them up to focus on builds and custom work. And it empowers the whole team to be hands-on with websites, giving everyone an increased sense of ownership in the final product. 

3. Exceeding Client Expectations

Your clients want to launch on tighter timelines, without paying more. They want more flexibility and control over their new sites, without sacrificing quality. They want faster, more accessible, more SEO-friendly websites, and they want them now.

Platforms like Webflow, Squarespace, and Wix are appealing because they give your clients more control and their templates can make it faster to build. But they just don’t have the power and customization capabilities of WordPress, and they require you to work within a proprietary platform and its themes. 

Refoundry enhances WordPress to be exactly what they want.  

• Refoundry is themeless, and functions on the open-source code of WordPress
• Developers can build and launch high-quality websites 75% faster with Refoundry. 
• Clients get full creative control in a straightforward visual editor 
• WordPress is among the leading platforms for both accessibility and SEO
• Refoundry works with any other plugin or integration that works with the Gutenberg editor, giving site owners tons of options for further performance enhancements

The result is that your agency can easily meet client demands, without having to hire more staff or charge more for sites. And those happy clients will turn into great referrals for more work.

Enjoy Those Wins

Refoundry makes it so agencies can build faster while charging the same price for website projects. You can take on more clients, invest that time back into your agency, or just enjoy the increased profitability. 

It also improves workflows by empowering anyone to work on websites. Developers can have more time for builds and innovative custom work. Websites can launch on time and on budget (or even under!). And clients can be way happier with their new sites, which looks great on your business. 

Want to see exactly how Refoundry can deliver these wins for your agency? Book a custom demo to see it in action.