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Build. Style. Launch. Refoundry does it better.
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Refoundry makes it faster and easier to launch great sites. See for yourself!
Get StartedYou won’t believe it’s WordPress.
WordPress is the world’s leading CMS because it’s great for SEO and accessibility. But it’s downside has always been themes – bulky code slowing down page loads, and too many settings locked into the theme. Refoundry puts the settings in the editor, automatically rendering lightweight code as you quickly assemble layouts and content.
How does Refoundry compare?
We genuinely want everyone to be able to build better websites. Here’s an honest comparison of Refoundry to other site builder options.
Refoundry vs.
| Webflow | Refoundry | |
|---|---|---|
| Platform | Proprietary platform, not open-source | Built on WordPress, the world’s #1 CMS |
| Design Freedom | Limited to Webflow’s design tools and templates | Total control of every element via visual editor |
| Theme Dependency | Requires choosing or creating a theme for each site | No theme required; all settings are editable in the visual editor |
| Component Library | Prebuilt components, but fewer customization options | 60+ customizable, fully responsive components |
| Granular Control | Limited in-depth control over individual components | Per-block settings, element-level customization for each component |
| Flexibility for Developers | Proprietary code, with fewer customization options for developers | Extend with custom CSS, JavaScript, functions.php and React blocks |
| SEO | SEO features available, but requires manual setup and third-party apps | Automatically generates lightweight, SEO-friendly code |
| Pricing | Paid plans only, hosting bundled in | Free version available with paid pro features; no mandatory hosting |
| Hosting | Must use Webflow’s hosting | Option to use any WordPress-compatible hosting provider or Pantheon’s optimized hosting |
| Open Ecosystem | Limited to Webflow’s plugin ecosystem | Integrates with any WordPress Gutenberg compatible plugin (e.g., Yoast SEO, Gravity Forms) |
| Ownership | Webflow sites are more difficult to migrate off-platform | Full control of site files and data, easy migration options |
| AI Integration | No integrated AI assistant | Scout AI tool to help with layouts, write content and questions (October 2024) |
| Support & Training | Webflow’s customer support and community resources | Extensive support resources and community, plus Pro support available |
| Team Collaboration | Limited collaboration features outside of shared access | Supports user roles and permissions in WordPress |
| Page Speed | Good page speed, but can be impacted by complex animations and custom code | Ultra-lightweight, theme-free code for faster page loads and stronger performance |
| Elementor | Refoundry | |
|---|---|---|
| Platform | Built on WordPress with its own custom interface | Built natively for WordPress Gutenberg block editor |
| Design Freedom | Wide variety of design tools, but requires additional plugins for advanced features | Complete control over every element in the native visual editor |
| Theme Dependency | Requires a theme for global styles and structure | No theme required; all settings editable directly in the editor |
| Component Library | Extensive widget library, but some are paid or require third-party add-ons | 60+ customizable, fully responsive component blocks |
| Granular Control | Control over widgets and sections but may require custom CSS for deeper control | Per-block settings for element-level customization |
| Flexibility for Developers | Supports custom CSS and JavaScript but relies on Elementor’s framework | Fully integrates with WordPress, allowing custom CSS, JavaScript, functions, and React blocks |
| SEO | SEO-friendly, but adds additional code due to reliance on Elementor’s framework | Automatically generates lightweight, SEO-friendly code |
| Pricing | Free version available, but Pro features require paid plans | Free version available with paid pro features; no mandatory hosting |
| Hosting | Requires separate hosting; integrates with popular hosting services | Optional Pantheon hosting or any WordPress-compatible hosting |
| Global Styles | Offers theme-style kits, but changes may require multiple steps | Site-wide styles for typography, colors, links, and buttons |
| Open Ecosystem | Relies heavily on compatible add-ons and themes for full functionality | Fully open WordPress ecosystem; integrates with any Gutenberg-compatible plugin or tool |
| Ownership | Full control over site files, but requires Elementor to maintain customizations | Full control of site files and data; easier migration with no reliance on a theme |
| AI Integration | Elementor AI: Copilot for layout suggestions, prompt enhancers, and business context learning | Scout AI: Helps with writing content, answering questions, and fetching blocks (October 2024) |
| Support & Training | Extensive documentation and community support. No paid support. | Extensive support resources and community, plus Pro support available |
| Team Collaboration | Basic collaboration features through WordPress user roles | Full support for WordPress user roles and permissions for advanced collaboration |
| Page Speed | Can lead to heavier page loads due to reliance on multiple plugins and widgets | Ultra-lightweight, launch-ready code for faster page loads |
| Divi | Refoundry | |
|---|---|---|
| Platform | Built on WordPress with a custom Divi Builder interface | Built natively for WordPress Gutenberg block editor |
| Design Freedom | Extensive design freedom but can get complex with many settings | Full control over every element via Gutenberg’s visual editor |
| Theme Dependency | Requires the Divi theme or a compatible child theme | No theme required; all settings editable directly in the editor |
| Component Library | Includes a large library of Divi modules and layouts | 60+ customizable, fully responsive component blocks |
| Granular Control | Deep customization of modules, but can require custom CSS | Per-block settings for element-level customization |
| Flexibility for Developers | Supports custom CSS, JavaScript, and PHP but tied to Divi’s framework | Fully integrates with WordPress, allowing custom CSS, JavaScript, functions, and React blocks |
| SEO | SEO-friendly but can add additional code due to theme framework | Automatically generates lightweight, SEO-friendly code |
| Pricing | Paid plans only, lifetime license available | Free version available with paid pro features; no mandatory hosting |
| Hosting | Requires separate hosting; integrates with popular hosting services | Optional Pantheon hosting or any WordPress-compatible hosting |
| Global Styles | Global elements and styles across pages, but requires using Divi’s interface | Site-wide styles for typography, colors, links, and buttons |
| Open Ecosystem | Divi is an open framework but relies on Divi-specific modules and themes | Fully open WordPress ecosystem; integrates with any Gutenberg-compatible plugin or tool |
| Ownership | Full control over site files, but heavily reliant on Divi’s ecosystem | Full control of site files and data; easier migration with no reliance on a theme |
| AI Integration | Divi AI: Designs layouts, writes content, generates images, and creates code based on the page context | Scout AI: Helps with writing content, answering questions, and fetching blocks (October 2024) |
| Support & Training | Extensive documentation, community, and premium support | Extensive support resources and community, plus Pro support available |
| Team Collaboration | Supports role-based access and collaboration through WordPress | Full support for WordPress user roles and permissions for advanced collaboration |
| Page Speed | Can become slower with complex designs and large module libraries | Ultra-lightweight, launch-ready code for faster page loads |
| Squarespace | Refoundry | |
|---|---|---|
| Platform | Proprietary, all-in-one website builder | Built natively for WordPress, the world’s #1 CMS |
| Design Freedom | Pre-designed templates with customization options | Complete control over every element via Gutenberg’s visual editor |
| Theme Dependency | Requires selecting from Squarespace themes | No theme required; all settings editable directly in the editor |
| Component Library | Prebuilt blocks with limited customization | 60+ customizable, fully responsive component blocks |
| Granular Control | Limited customization within the templates | Per-block settings for element-level customization |
| Flexibility for Developers | Limited customization; requires developer mode for custom CSS or JavaScript | Fully integrates with WordPress, allowing custom CSS, JavaScript, functions, and React blocks |
| SEO | Built-in SEO tools but limited customization options | Automatically generates lightweight, SEO-friendly code |
| Pricing | Paid plans only, with limited free trial | Free version available with paid pro features; no mandatory hosting |
| Hosting | Hosting is bundled, must use Squarespace’s platform | Optional Pantheon hosting or any WordPress-compatible hosting |
| Global Styles | Theme-based styles for typography, colors, and layouts | Site-wide styles for typography, colors, links, and buttons |
| Open Ecosystem | Relies heavily on compatible add-ons and themes for full functionality | Fully open WordPress ecosystem; integrates with any Gutenberg-compatible plugin or tool |
| Ownership | Limited ownership of site files and data; harder to migrate away from platform | Full ownership of site files and easy migration within WordPress |
| AI Integration | No native AI support | Scout AI: Helps with layout suggestions, answering questions, and fetching blocks (October 2024) |
| Support & Training | 24/7 customer support and documentation | Extensive support resources and community, plus Pro support available |
| Team Collaboration | Limited user roles and permissions | Full support for WordPress user roles and permissions for advanced collaboration |
| Page Speed | Generally good page speed, but limited by proprietary platform | Ultra-lightweight, launch-ready code for faster page loads |
| Custom WordPress | Refoundry | |
|---|---|---|
| Platform | Fully custom for WordPress, requires coding and development from scratch | Built natively for WordPress with a low-code, themeless solution |
| Development Time | Longer development time due to custom coding | Faster development with pre-built components and visual editor |
| Design Freedom | Unlimited design freedom, but requires developer expertise | Full design control with a visual editor, no coding required |
| Customization | Total customization, but requires advanced knowledge of PHP, CSS, and JavaScript | Extensive customization in the visual editor with per-block settings |
| Theme Dependency | Requires building or purchasing a theme, or using a framework | No theme required; all settings editable directly in the editor |
| Component Library | All components and templates wold have to be built from scratch | 60+ customizable, fully responsive component blocks |
| SEO | Fully customizable but may require additional plugins or expertise | Automatically generates SEO-friendly code with Gutenberg and integrates with SEO plugins |
| Cost | Higher costs due to custom coding and maintenance | Lower costs, no need for advanced coding or long-term developer involvement |
| Hosting | Requires selecting a hosting provider, managing security, backups, and updates | Compatible with any WordPress hosting, or use Pantheon’s optimized hosting |
| Global Styles | All styles custom coded from scratch in the theme files. | Site-wide styles for typography, colors, links, and buttons |
| AI Integration | No built-in AI tools | Scout AI: Helps with layout suggestions, answering questions, and fetching blocks (October 2024) |
| Support & Training | Limited to the developer or agency hired for support | Extensive support resources and community, plus Pro support available |
| Page Speed | Can be optimized but depends on developer’s skill and complexity of the theme | Ultra-lightweight, launch-ready code for faster page loads |
Flexibility
Refoundry empowers anyone to build unlimited combinations of layouts, and quickly manage content in one simple visual editor – without writing code. You can use pre-built components and UX templates, save groups of content as reusable components, and so much more.
But just because you don’t have to write code, doesn’t mean you can’t. Developers can add custom CSS and JavaScript classes, build custom blocks in React, and pull data via JSON API integrations.
Creativity
Refoundry lets creative professionals take full control over content and styling in WordPress, without needing a developer. It puts all of the settings usually locked into themes in the visual editor. You can easily manage global styles and adjust elements on the page.
Anyone can use Refoundry to create layouts, fill them with unique content, and customize each little detail.
Scalability
The site you need today may not be the site you’ll need in six months, or six years. By leveraging the flexibility of Refoundry and strength of the WordPress CMS, your site can grow with you – without having to hire a developer every time you need to change content, add pages, or rebrand the look and feel.
Refoundry lets you easily update your site as often as your needs change, so that your site is always current, on-brand, and optimized to drive goals.
Performance
You need a website that will attract traffic and support conversions. Refoundry renders clean, lightweight code that keeps page speeds fast and makes search engines happy. On-page optimizations are easy in the visual editor, so you can adjust your keyword and funnel strategies as often as you need.
Refoundry also plays well with any WordPress plugin that’s compatible with Gutenberg, and integrates with all of the leading martech tools.
Support
We know that we have to earn your trust, and prove that we stand behind our product. Aside from our awesome AI helper, Scout, there are real humans actively handling our customer care. We’ve also built a library of support documentation to help you build the site you need.
Support & Resources
Plugins and Platforms
Refoundry is a WordPress plugin that’s compatible with any other plugin or tool that works with Gutenberg. These are just some of the thousands of enhancements you can add to your Refoundry site.
Plugins
Get started today!
You could build and launch a custom WordPress website today, with Refoundry or Refoundry Pro. What are you waiting for?