Low code is often misunderstood, with many assuming it will replace developers, but in reality it is transforming how teams collaborate and take ownership of projects.
By removing repetitive tasks, low code allows designers, content creators, and project managers to act directly, speeding up decision making and making it easier to evolve websites and campaigns. This shift not only improves workflow efficiency, it empowers teams and clients alike, giving everyone more time, focus, and energy for the work that truly matters.
Why Low Code Matters for Agencies, Freelancers and Marketing Teams
Most websites share many of the same elements. Shawn notes that roughly 80% of every website is made up of similar structures, and there are only so many ways to organise content effectively. Low code handles these repetitive pieces so teams can focus on creative and strategic work that adds real value.
By removing the need for every change to go through a developer, teams can act directly. Designers, marketers, and project managers can implement updates without delays, which leads to faster decision making and easier evolution of projects.
The benefits of low code are backed by recent data. In 2025, studies show that 70% of new applications will use low code or no code technologies. Organisations adopting low code report developing solutions up to seventy percent faster, and non-technical team members can complete projects within weeks rather than months. For agencies and marketing teams, this represents a clear strategic advantage.
Empowering Teams and Clients
Low code creates less waiting, more ownership, and greater excitement for both teams and clients. When team members are empowered to make updates directly, projects move faster and teams feel more engaged. Technical tasks become just as collaborative and creative as the rest of the work, creating a more balanced and human approach to agency workflows.
Shawn explains:
Low code is not replacing people. It is giving you back time, energy, and focus while allowing technical work to be as collaborative as the creative work.
This approach strengthens team performance, increases client satisfaction, and allows agencies to scale without compromising quality or creativity.
Bringing Low Code Into Your Team
The key to successfully using low code is to start by identifying repetitive tasks.
Look for areas where content structures, modules, or templates are repeated across multiple campaigns or websites. Shifting ownership of these tasks to designers, marketers, and project managers reduces bottlenecks and allows developers to focus on high-value work.
It is also important to measure the right outcomes.
Speed of delivery, number of iterations, levels of ownership, and client satisfaction are just as important as traditional metrics like revenue. Teams adopting low code can build solutions faster, collaborate more effectively, and respond to client needs more efficiently.
Finally, create an environment that supports this workflow. Both physical and digital spaces should encourage collaboration, creativity, and autonomy. When team members have the tools and authority to act directly, friction is reduced, and the work feels more engaging for everyone.
The Bottom Line
Low code is not a replacement for talent; it’s a tool that empowers teams to focus on high-value work, move faster, and deliver better outcomes for clients.
For agencies, freelancers, and in-house marketing teams, adopting low code is not just a way to increase efficiency. It is a strategic advantage that improves collaboration, creativity, and team satisfaction.
The data supports it.
The work demonstrates it.
The results are clear.
When teams are empowered through low code, clients feel the difference and teams feel more engaged, productive, and excited about their work.
