Video insight: How Refoundry improves Gutenberg’s workflow
The way organisations create and publish content online has evolved dramatically. Modern websites demand dynamic, modular systems that prioritise efficiency, brand consistency, and creative flexibility. This transformation is not about swapping one editor for another, it’s about moving from one-off builds to a structured ecosystem where content, design, and layout work together seamlessly and can be reused across campaigns, pages, and sites.
Gutenberg (WordPress’s block editor introduced in version 5.0), embodies this shift. By enabling modular content creation, it allows teams to produce faster, maintain stronger consistency, and collaborate more effectively. With WordPress powering over 43% of all websites worldwide, the adoption of Gutenberg is no longer just a technical upgrade. It is a strategic opportunity for brands, agencies, and enterprises seeking reliable, repeatable publishing systems.
Understanding Gutenberg
Gutenberg is more than an editor. It is a block-based content system that transforms how teams design and publish websites. Instead of writing content in a single, static field, creators build pages using “blocks”—modular components such as paragraphs, images, calls to action, product showcases, or dynamic content loops.
Each block can be reused, customised, and arranged without touching code.
Over time, Gutenberg has expanded into Full Site Editing, enabling blocks to shape headers, footers, and entire templates. This means every element on a website (content, layout, and design, etc) can be managed under a single, consistent visual language.
With Refoundry, agencies and marketing teams can fully leverage this capability by creating reusable components, structured workflows, and centralised design systems.
The result is fewer inconsistencies, smoother collaboration, and a faster path from concept to live execution, all while maintaining brand integrity across every page and site.
Why Consistency Matters and How Gutenberg Delivers It
Consistency is more than aesthetics. Research shows that consistent branding can increase revenue by up to 20%, yet maintaining that consistency across multiple pages, campaigns, or locations remains a persistent challenge for agencies and in-house teams.
Gutenberg addresses this challenge by turning every design element into a managed, reusable component. A single update to a block (whether a button style, testimonial layout, or call-to-action) can automatically propagate across every page or template, keeping all content on brand.
With Refoundry, teams can organise and govern these blocks and patterns effectively, creating a centralised library that simplifies content creation. Non-technical team members can contribute confidently without introducing errors, reducing friction, accelerating publishing cycles, and ensuring brand standards are consistently applied across every page and site.
Balancing Flexibility and Control
Gutenberg empowers teams to innovate while maintaining consistent control over content and design. Refoundry helps teams leverage these capabilities through several key mechanisms:
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Reusable Blocks and Patterns
Teams can save and reuse individual blocks, while patterns allow multiple blocks to be combined into full layouts. This accelerates page assembly without sacrificing brand standards. -
Template and Site-Wide Editing
Entire templates can now be created with blocks instead of hard-coded themes. This makes it faster to introduce new page types and ensures updates to global layouts remain consistent across all pages. -
Structured Workflows with Refoundry
Refoundry supports organisations in creating libraries of reusable components and templates that enforce brand consistency while allowing safe flexibility. Teams can confidently build content without compromising the visual system. -
Component-Driven Collaboration for Agencies
Designers, developers, and content teams can collaborate from a shared set of pre-approved blocks and patterns. This approach reduces revisions, eliminates back-and-forth dependencies, and accelerates time-to-publish.
The Business Case for Agencies and In-House Teams
For agencies, Gutenberg simplifies scale. Reusable blocks and template libraries reduce production time, minimise errors, and allow consistent rollouts across networks of client sites. This efficiency keeps projects on schedule while maintaining brand standards.
For in-house teams, the benefits are equally compelling. Marketing departments can launch campaigns, build landing pages, and update content independently, without waiting on developers. Teams gain autonomy, speed, and confidence while maintaining a consistent brand presence.
With Refoundry, organisations gain a repeatable system that supports faster publishing, consistent branding, and future-ready workflows, all without the stress of a disruptive migration.
With Refoundry, organisations gain a repeatable system that supports faster publishing, consistent branding, and future-ready workflows, all without the stress of a disruptive migration.
Gutenberg represents more than a new editor; it is a modern paradigm for content creation, turning websites into modular, flexible systems that can evolve with a brand’s needs.
- For agencies, this means faster project delivery and greater client satisfaction.
- For in-house teams, it means autonomy and confidence to create without compromise.
- For brands, it provides a consistent, scalable, and future-ready web presence.
In an era where digital agility defines growth, Gutenberg is not just the future of WordPress; it is the framework shaping the next generation of content creation, and with Refoundry’s guidance, teams can adopt it confidently, efficiently, and strategically.
To learn more about how Refoundry can help you, click here
