When WordPress first introduced Gutenberg, many creators were unsure what to make of it.
For years, teams had relied on the Classic Editor, a familiar text box that worked much like a simplified version of Microsoft Word. It did the job, but as expectations for content design and layout grew, the limitations of that system became impossible to ignore.
Gutenberg changed that completely.
Instead of relying on a single text box, Gutenberg introduced a block based structure that treats every piece of content as a flexible component. A headline, image, quote, button or column is now its own block, and those blocks can be moved, customised and reused without touching code.
For agencies and marketing teams this shift is more than a cosmetic upgrade; it represents a new way to collaborate.
The Classic Editor is a large collection of text boxes that follow a linear workflow. Gutenberg replaces that outdated model with a visual block based experience where each block handles its own piece of layout or content.
With Gutenberg, you can:
-
See exactly what you are building:
Instead of typing into an empty text field, you work directly on the page itself. -
Move, style and preview content in real time without touching a single line of code:
The blocks do the heavy lifting, and the experience is entirely visual. -
Design an entire website visually, without depending on a traditional theme:
Headers, footers, templates and navigation are all block based.
Everything is part of one cohesive content management experience that replaces the old theme centred approach with a single unified way to design and manage content.
The Classic Editor forced designers, developers and content creators to work in sequence rather than together. Developers would build templates, designers would create mockups, and marketers would fill in content after the fact. Each update required handoffs and minor edits that added up over time.
By breaking pages into reusable Gutenberg blocks, teams can build layouts that are both consistent and adaptable. Marketers can publish and adjust content confidently without worrying about breaking the layout, while developers can focus on the high value work of extending functionality, improving performance and maintaining a scalable system.
This structure also means brand consistency no longer depends on a single designer or developer. When reusable blocks and style patterns are created with intention, every new page automatically follows the same brand standards.
Why Agencies Are Adopting Gutenberg Now
At Refoundry we often see a familiar pattern inside agencies and client teams. Developers are stretched thin, marketers rely too heavily on them for minor updates, and creative output slows as everyone waits for someone else to finish their part. Gutenberg helps break that cycle.
From a technical perspective, Gutenberg also brings cleaner code and better performance. Its modular and standardised structure scales more efficiently across multi-site environments. Agencies managing dozens of client sites can update shared blocks once and roll out changes universally, saving hours of manual work.
The adoption curve for Gutenberg has been gradual, but it has reached a tipping point. Its flexibility and visual approach have established it as the new standard for modern WordPress builds. Agencies that continue to rely on the Classic Editor risk falling behind, not only in operational efficiency but also in the quality of experience they deliver to clients.
Gutenberg is designed to match the way modern teams work. It mirrors the modular approach of low code tools and visual builders while keeping every element within the open source WordPress framework. Teams gain complete control over data, design, and site performance without being locked into proprietary platforms. By embracing Gutenberg, agencies can scale faster, deliver higher quality work with less friction, and offer clients a seamless, modern digital experience that sets them apart from competitors.
The Future of WordPress is Modular
The shift from the Classic Editor to Gutenberg is part of a larger transformation in digital creation, reflecting a move toward modularity, collaboration and team empowerment. Websites are no longer static deliverables handed from developer to client, they are dynamic systems that evolve alongside the business, allowing teams to respond quickly to changing needs and opportunities.
At Refoundry we see this as an opportunity to build systems that free teams to focus on strategy, creativity and impact, enabling agencies and marketing teams to deliver work that truly drives growth and sets them apart in a competitive market.
